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Podcast: Foodpreneur with Chelsea Ford
Episode: #38 Market research: what do shoppers really think of your brand?
Description: Send us Fan MailHave you had that experience when you think a ‘brand’ is made just for you?It’s your thing. You couldn’t have created it better yourself.Getting into the minds of your consumers is what you want for your food and drink product, so they pick it up and put it in their basket.But how do you do that?In this week's episode I speak to Tessa Stuart, English Market Researcher and 'Shopper Stalker' who helps food and drink products get maximum attention and sale...