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Podcast: Marketing with Purpose
Episode: Mastering Story-Based Content with Guest Kasey Hammock
Description: Writing about your organization can be scary. And asking for money can be even scarier.
So it’s not a wonder we develop an unrelenting case of writer's block when it comes time to craft our fundraising asks. They combine both into the perfect cocktail of yuck. In this episode, Kasey Hammock, storyteller and conspirator for good, explains what story-based content is and how to keep it ethical and organized. She shares how she gathers stories and gives us a recipe to use when writing our fundraising asks.
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