Want to create an interactive transcript for this episode?
Podcast: Ask the Right Questions, The Sales and RevOps Podcast
Episode: Marketing, How Do We Link Lead Funnels to a Larger Marketing Plan?
Description: Marketing. It's still one of those things that people either love or hate.
Business leaders can't seem to allocate enough time and resources for marketing. They can't build a scalable marketing practice that can provide sustainable, long-term growth.
Small business owners don't want to wait six months to see results but also want to ensure they're investing in the proper marketing practices.
Too often, companies have a sales-driven approach to marketing. They are more focused on growing revenue today than on building a repeatable process that will allow them to scale their marketing...