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Podcast: Desert Island Dishes
Episode: Levi Roots: Entrepreneur, Musician and Dragons Den Success Story
Description: Margie’s castaway this week is Levi Roots.
Levi was born Keith Valentine Graham in Jamaica. After his parents moved to the UK when he was 4, he was brought up by his grandparents until he eventually moved to Britain at the age of 11.
He shot to fame in 2007 by appearing on Dragon’s Den with his famous Reggae Reggae sauce. He wowed the dragon’s and managed to secure a £50,000 investment from Peter Jones and Richard Farleigh.
Within 4 weeks his Reggae Reggae sauces were outselling Heinze tomato ketchup in Sainsbury’s and since then his...