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Podcast: Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management
Episode: How to Think Like a Brand Manager Instead of a Property Owner
Description: If you want to create a big brand identity as a small operator, you need to dig in and determine who you are and exactly who you want to serve.So how can you niche down and get specific about your guest avatar?One way is to determine a need you have that isn't being served and then fill that. That's what my guest today did.Rose Tipka of Your Family's Place offers multi-generational spaces designed to provide their guests with stress-free, nostalgic family vacations. Rose and her family launched...