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Podcast: The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
Episode: How Content Creation Can Help Your Business Survive Anything
Description: When actress Shay Mitchell launched her travel brand BÉIS in 2018, travel was not laden with the nuanced challenges it is today in a recovering pandemic world. When 2020 hit, President of BÉIS Adeela Hussain Johnson worked side by side with Shay to navigate the big upheaval in their space – if people weren’t traveling, if people couldn’t travel, what did the business need to do to adapt? It’s a question they answered together, and answered really, really well.From idea conception to launching, building and running BÉIS, Adeela and the small but growing team at BÉI...