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Podcast: Sweathead, A Strategy Podcast
Episode: The New British Airways Campaign "Every Reason You Fly" Discussed By A Seasoned Travel Marketer And An Executive Creative Director - Colin Lewis, John Long
Description: British Airways has just launched a new positioning "A British Original" and a new campaign "Every Reason You Fly". The campaign breaks conventions by focusing on small moments that happen because of travel in their 15-second ads as well as the real reasons people travel.Â
Part of the campaign involves 500 ads which feature three radio checkboxes and the words "Business" and "Leisure" then a third set of words showing the real reason someone is traveling, such as "Because the weather sucks" and "Remission".
The campaign was made by the profuse Uncommon Creative Studio with MG O...