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Podcast: The Startup Operator
Episode: EP 100 : Enterprise SaaS Masterclass | Yamini Bhat (Co-Founder & CEO, Vymo)
Description: Yamini is the co-founder and CEO of Vymo. Prior to founding Vymo, Yamini was an engagement manager at McKinsey & Company. She spoke about picking the enterprise, creating a category, selling to enterprises and more in her interview with Roshan Cariappa. Key Highlights: 00:00 Introduction 01:22 Picking the Enterprise 04:16 What makes the Enterprise different? 06:51 Important Self Evaluation Criteria for Enterprise 11:33 Creating a category 15:31 Selling to Enterprises 19:16 The Verticalization journey 22:28 Key learnings about Enterprise Customer Success 25:58 Balancing product vision v...