Want to create an interactive transcript for this episode?
Podcast: UI Breakfast: UI/UX Design and Product Strategy
Episode: Episode 139: Understanding Account-Level Engagement in SaaS with Derek Skaletsky
Description: Many SaaS businesses track engagement for each user individually — pretending that companies don't exist. But this approach can be downright dangerous, because B2B software is all about company accounts. Our guest today is Derek Skaletsky, founder and CEO of Sherlock. We talk about best practices in tracking account-level engagement, and ways to make such data consumable and actionable.
Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Sherlock — Derek's product we're talking about
Userlist.io — Jane's...