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Podcast: UI Breakfast: UI/UX Design and Product Strategy
Episode: Episode 31: Research as the Key to Conversion Rate Optimization with Momoko Price
Description: In this episode we're diving into conversion rate optimization with our special guest Momoko Price of Kantan Designs. You'll learn why research is key to any CRO activity, why elimination testing is awesome, what tools you can use to split-test your pages, and how to plan the entire testing process.
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Show Notes
Momoko's company: Kantan Designs
Copy Hackers by Joanna Wiebe
Hotjar — tool for heatmaps
Respond — one of Momoko's clients acquired by Buffer
Conv...