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Podcast: UI Breakfast: UI/UX Design and Product Strategy
Episode: Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White
Description: Discovering customer motivation is the core part of UX research! Today you'll learn to do it using Jobs to Be Done methodology (JTBD). Our special guest is Eric White, a customer-insight consultant who helps businesses understand why their customers buy. You'll discover the JTBD principles, and learn how to run an effective customer interview.
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Show Notes
Intercom on Jobs-To-Be-Done (book)
Bob Moesta — original architect of JTBD framework
Ash Maurya on Jobs-to-be-Done and Running Lean
Getting St...