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Podcast: UI Breakfast: UI/UX Design and Product Strategy
Episode: Episode 28: Psychological Principles of Persuasive Design with Victor Yocco
Description: How can we use psychology to inform our design decisions? Our guest today is Victor Yocco — UX researcher, speaker & author of the upcoming book Design for the Mind. He walks us through the key principles of persuasive design, and explains how to apply them in real-life UX projects.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app.
Show Notes
Design for the Mind: Seven Psychological Principles of Persuasive Design — Victor's new book published by Manning; use promocode SMAYOCCO to get 39% off your copy
Stanford Persuasive Tech Lab
The Fogg's Beha...