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Podcast: Tech Nest: The Proptech Podcast
Episode: Renters Earn Rewards to Buy Real Estate with Will Dunn, CGO at Gravy
Description: Over the last few years there's been a few startups that have tried to focus on the first-time home buyer as their market segment by courting renters through rewards programs. You can even see the evidence of this in how the listings marketplace websites like Zillow and Realtor.com want to build relationships with renters today—who in their minds are the homebuyers tomorrow. Will Dunn, Co-founder and CGO of Gravy (Chief Growth Officer, though I recommended the G should be Gravy), breaks down why creating a unique rewards program for renters is a powerful tool to he...