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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 825 – Marketing and Sales = Poison or Antidote
Description: I want you to imagine that you have just ingested some poison. After the initial shock of realizing the impending doom, you hear the doorbell ring. At that very moment, an antidote salesman is standing at the door and says, “I have what you need. I can give you the recipe for free or you can buy the vile for $1,000,000.” What would you do? What could you do?
There is a difference between consumer and business-to-business marketing. In the consumer world, you can sell the symptoms and the consumer will buy an over-the-counter remedy. If it works (or they think it do...