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Podcast: The Startup Operator
Episode: EP 37 : Evolution of Marketing | Jessie Paul (Founder, Paul Writer | ex-CMO, Wipro)
Description: An author, CEO, & an Operator, but firstly, Jessie Paul is a marketer. In her marketing career spanning over 25 years, she has grown from being an account executive at Ogilvy & Mather, to being the Chief Marketing Officer of Wipro where she helped quadruple the giant's revenue. In 2010, Jessie founded Paul Writer, a marketing advisory firm, that works with global and Indian clients to maximise marketing impact. She has also authored the book "No Money Marketing" which is a must-read for any marketer. Listen to this episode as Roshan talks to Jessie about how marketing has evolved with time. --- S...