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Podcast: MTM Visionaries
Episode: Intuit Forum: The Impact of Brand Identity
Description: Have you ever asked the question why update your brand identity or what constitutes the business case? On one hand, having a top-performing brand is essential for high-performance marketing; on the other hand, as markets evolve, technologies emerge, and firms adjust their strategic intentions and go-to-market programs, the requirements for brand performance are subject to change.We invited Laura Jones, CMO at Instacart, Stephen Root, VP Intuit Brand Marketing at Intuit, and Ricky Engelberg, CMO at Vistaprint, to the Marketers That Matter Forum held at Intuit’s Silicon Valley headquarters to discuss the critical topic of the imp...