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Podcast: Office Talk Australia, Marketing for Architecture
Episode: Breathe Architecture
Description: Jeremy McCleod is the co-founder and design director of Breathe Architecture, one of Australia’s most awarded sustainable architecture practices. Jeremy is also the co-founder of Nightingale Housing, a not-for-profit organisation building apartments that are socially, financially and environmentally sustainable.In this episode, Jeremy and I spoke about:Why Breathe has always doubled-down on their sustainable design niche, and why Jeremy believes you only need to speak to 1% of the market to attract a high volume of values-aligned clients.How Breathe adjust their message for their different client segments, from developers, to homeowners and superannuation funds–base...