Want to create an interactive transcript for this episode?
Podcast: Grassroots Marketing
Episode: Rooted In Good: The Continued Fight Towards Cannabis Equity
Description: Grassrrots Marketing welcomes Raheem Uqdah, the Corporate Social Responsibility Director for Curaleaf to discuss Cannabis and The Continued Fight Towards Equity. We learn about Curaleaf's Rooted in Good program, which is committed to racial and social equity work in cannabis year-round. We’ve committed to doing business with 420 diverse businesses and brands by 2025, of which they have already exceeded more than one-third of that goal. Partners range from African-American and minority-owned dispensaries to ancillary businesses and advocacy organizations.Raheem Uqdah is a creator and activist whose work involves creating synergies between storytelling, policy, an...