Podcast: Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
Episode: 115: Increasing Signups By 30% (w/ Rand Fishkin, SparkToro)
Description: Learn how Rand Fishkin and the team at SparkToro thinks about the value of so-called "vanity metrics", and uses zero-click content to build their social following and drive signups from social.
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