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Podcast: New Books in Business, Management, and Marketing
Episode: Will Guidara, "Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect" (Optimism Press, 2022)
Description: Today I talked to Will Guidara, author of Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect (Optimism Press, 2022).Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality. Guidara’s team surprised a family who had never seen snow with a...