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Podcast: Traction Podcast
Episode: Engagement Is The New Growth: How To Plant Seeds for a Hyper-Growth Future, Anna Griffin, Intercom
Description: On this episode, Anna Griffin, Chief Marketing Officer at Intercom discusses how to accelerate business growth through nano-engagement, why this type of engagement is critical for growing companies and how it can scale. Growing users without engagement are the empty calories of growth. It feels good, but it’s not good for you. Users who are not engaged will eventually churn. Specifically, Anna covers: - The only thing businesses of the future will compete on. - The most important business metric today. - How to create ongoing cu...