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Podcast: The Fuel Podcast
Episode: Peter Souter: A way with words
Description: Words have impact. Words have meaning. In your advertising, in your PR copy, in your emails, in your social media.And here to explain his fascination with words is one of the advertising industry’s most famous creative directors, copywriter and agency leader and mentor, Peter Souter.We caught up him in his last 2 months as TBWA London’s Chairman and CCO – before he retires to enjoy his days using the written word to create entertainment - and this show is full of words of wisdom accumulated over his prolific career.He's also about...