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Podcast: The Revenue-Driven CMO
Episode: The Automated Future of Digital Ads - Curtis Correll - Performance Marketing Insiders - Episode # 079
Description: Today’s guest is a master of data science, marketing & adtech. They are a performance-focused digital marketer that specializes in paid search. Curtis Correll is the Director of the Performance Marketing Innovation Team at HealthCare.com. Curtis shares why Google and Meta are removing features from their ad platforms, why marketers need to feed data back into Google to see great results, and how to stop seams from appearing in your data.  Takeaways: Ad platforms like Google are trying to automate parts of digital marketers’ jobs, but that’s not necessarily a bad thing for the...