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Podcast: Tech Marketing Trends
Episode: The Importance of Creativity in B2B Marketing – Jason Miller
Description: Do you know which professional skill can never be replaced by AI?
You’ll get the answer to this question in this week's podcast episode, by Jason Miller who’s joining us to talk about the importance of creativity in B2B marketing. Jason has worked at large companies such as Microsoft and LinkedIn but realized he likes it slightly smaller, and he is now Head of Brand and Content at Tyk Technologies.
Jason emphasizes that creativity is the differentiator and success factor, and his approach has successfully been adopted across multiple business lines. He has...