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Podcast: The Marketing Marriage
Episode: Ep 3 Shawn Hoy - Relentless (Sometimes Maddeningly Frustrating) Interrogation of "Why"
Description: There is no brand without a product, and there is no product without a brand. They need to live in harmony. But. Too often, the product and the brand teams don't work together. The outcome? A subpar and disconnected customer experience. In this conversation, product guru Shawn Hoy (accompanied by his snoring bulldog Mack) spotlights the importance of trust and a common level of understanding of the "why" as prerequisites for a harmonious (business) marriage. We talk about the power of conviction and why it's important not to have a plan B sometimes. Professionally, Shawn is a s...