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Podcast: Healthy Brand with Howie Chan
Episode: EP. 8 Purpose-Driven Branding: A Strategy to Do Well While Doing Good with David Aaker
Description: David Aaker serves as the Vice Chairman of Prophet and Professor Emeritus of Marketing Strategy at the Berkeley Haas School of Business. He an inductee of the American Marketing Association Hall of Fame and has written 18 books on brand and brand strategy that has sold over a million copies worldwide. His latest book is The Future of Purpose-Driven Branding: signature programs that impact & inspire both business and society. Learn more about Dave:-    Website -    LinkedIn-    Twitter-    FacebookTop 3 Lessons:1.   Successful disruptive innovatio...