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Podcast: That's What I Call Marketing
Episode: S1. Ep18: Meldrum Duncan "Curiosity Probably Won't Kill The Cat, Or The Cat-food Brand We Made Up"
Description: With Meldrum Duncan, Founder of Curious Industry. The alternate title to this episode is "How do you connect what you do with what consumers want". Isn't that something we as marketers all grapple with, whether we are scaling up or dealing with declines, understanding our consumers, really understanding them by getting to an insight is a key factor to brand growth. Before founding Curious Industry Meldrum was part of What If Innovation, so his credentials in this area are second to none and he has worked with brands big and small to get to insights that drive growth for your...