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Podcast: Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Episode: Maybelline Mascara's Hyper-Casual Game Strategy -- Gabrielle Heyman // Zynga
Description: You've heard a lot about Netflix. You've heard a lot about advertising channels, but have you heard about these in-game ads? They're everywhere, but many media buyers miss the boat on potential mobile app gaming advertising opportunities. At the same time, other brands do things successfully in this space. What's in the world of in-game advertising, and how is Zynga helping brands take advantage? Find out more in this conversation as Gabrielle Heyman, the Global Head of Brand Partnerships at Zynga, discusses how Zynga is changing the ad world and how to leverage mobile games app advertising. Show Notes