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Podcast: EARN THE RIGHT with Trevor Young
Episode: 242: Going small to make it BIG with earned media | Interview with Shelby Janner, Zilker Media
Description: How to leverage podcast guest appearances to build your professional personal brand
In this week's show we zero in on earned media, with particular emphasis on podcasts, or more specifically, being a guest on other people's podcasts.
Earned media is a term often used by PR folks. In essence, it refers to coverage received on independent third-party media outlets - it's not paid for, but it is earned.
Whether you've built your personal brand so well that media outlets are coming to you, or you're putting in the time and effort t...