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Podcast: The Chris Harder Show
Episode: Shifting Your Product From A Want To A Need In An Economic Slow Down
Description: Your business doesn't have to suffer during an economic slowdown. It's your job to convey the absolute need for your product instead of marketing it as a nice-to-have item in someone’s budget. I break down some examples of how to make this happen in a variety of businesses and illustrate how you can work with trends in purchasing behavior. It’s all about tweaking your language and getting in front of the people who can really benefit from your offerings, regardless of what’s going on in the economy.  IN THIS EPISODE, WE TALK ABOUT:<...