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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 828 – Best Of – The History of CRMs and Why People Don’t Use Them Enough with Jon Ferrara
Description: Jon is a SaaS entrepreneur and a CRM pioneer. He’s mostly known for founding one of the first CRMs, GoldMine. After selling his first company and retiring for 10 years, he decided to get back in the business because he saw that contact management was broken with no CRMs offering business owners an entire view into the relationships with their customers. He founded Nimble, an easy-to-use CRM that works for you everywhere you work. Jon often speaks about social media’s effects on sales and marketing, and growing businesses by utilizing community building, PR, guerilla marketing, and influencer marketing.
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