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Podcast: The Revenue-Driven CMO
Episode: Creating Your 1st-Party Data Strategy - Zack Wenthe - Performance Marketing Insiders - Episode # 080
Description: Getting in front of your target audience is crucial but the future of how marketers can target their audiences is changing. Here to get you up-to-date is a top-tier marketing thought leader that loves helping companies drive revenue by developing the proper systems and strategies. Zack Wenthe is the Senior Technical Product Marketing Manager and Product Evangelist at Treasure Data. Zack is also the author of 76.5 Ideas to Kickstart your Marketing. Zack reveals the secrets behind why data platforms don’t want you to have your own data, how to collect 1st-party data, and what is possible when you us...