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Podcast: The Content Cocktail Hour
Episode: How to Scale Up Writing and Support the Right Way with Nicole MacLean from Compose.ly
Description:
Hiring freelance writers and outsourcing tasks is a game-changer for busy marketers at growing companies. Nicole MacLean is the Head of Growth Marketing at Compose.ly, a network of freelance writers who are experts at writing SEO optimized content. Given the current state of the economy, it's essential to understand how your company's cash flow is operating and determine whether hiring independent contractors might be helpful. 0:00 Intro 0:56 Conversation with Nicole 3:07 Who is Compose.ly 4:50 When to seek writing help 11:15 Aligning writing with business initiatives 12:50 Economic climate 14:38 Brand personality 18:00 Challenges of hiring...