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Podcast: A Brighter Web | Grow your business with digital marketing
Episode: Why Email is the Most Underrated Marketing Channel
Description: Why is email underrated?
People take email for granted. It’s kind of boring and reliable.
It’s been around forever and most people have it.
There are plenty of people who do email poorly.
We talked about spammy email in a previous episode.
Why is email so valuable?
You own your list. Not the platform it’s on.
Deliverability is high. Assuming you do email the right way.
Open rates are much higher than social reach rates.
It’s media rich—meaning you can include links and visuals.
Automation is much easier to accomplish—also talked about this in another epis...