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Podcast: CEO Sales Strategies
Episode: The Power Of Mission, SEO, And Providing Value In Business With Dickson Lam [Episode 15]
Description: Every business is built upon the notion of making money and growing investments. But without providing value, expect all of your plans to be short-lived and ineffective. Dickson Lam joins Doug C. Brown to share how the right combination of value and digital marketing paved the way for the growth of his company, Effy Desk. He explains how they properly utilized SEO and PPC tactics in building their reputation and authority online. Dickson also emphasizes why business efforts must never stop on these strategies and continue all the way down to customer service.