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Podcast: Startup To Scale
Episode: 70. How to Use Data and Storytelling in Buyer Pitches
Description: Retail buyers are looking for brands with great stories and compelling data to bring on shelf. Does your pitch effectively sell why your product will be a fit for the retailer in a way that gets them to say yes? Join me for a conversation with Marc Santos who works with emerging brands at NielsenIQ to help them create compelling stories using data.We discuss:What data you need for buyer pitchesHow to speak a buyer’s languageThe best ways to source dataand moreI’ve partnered with NielsenIQ to offer 3 free reports to our list...