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Podcast: Soul & Science: Fast Forward Your Marketing Mind
Episode: #26: Four Sigmatic Founder Tero Isokauppila | Marketing Functional Foods to Everyone
Description: Tero Isokauppila grew up in a fairy-tale setting on land his ancestors settled on 13 generations ago in Finland. The family farm forms the roots of his company, Four Sigmatic, a highly functional foods business that helps people focus, gain energy and relax. But this Finnish nomad strayed far from home to build it. Through careers in consulting and online marketing, across continents, Isokauppila has made mushrooms, some native to Finland's deep forests, and other nutrient-packed ingredients, into a functional foods mainstay sold at behemoth retailers like Target and Walmart. He talks about marketing research on PubMed and Amazon reviews, his...