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Podcast: Radio Cherry Bombe
Episode: Sprinkles Cupcake Founder Candace Nelson On Her New Business Book
Description: When Candace Nelson and her husband Charles co-founded the Sprinkles cupcake company, their friends and family thought it was a terrible idea. “We were essentially two out-of-work investment bankers looking to bet it all on cupcakes at the height of a low-carb craze,” Candace said to host Kerry Diamond. Not only did Sprinkles become a huge hit, but the couple sold a portion of the business and went on to launch Pizzana, another company built around a much-loved food. Candace, who today is a much sought-after dessert and start-up expert, has compiled the two subjects into a business book titl...