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Podcast: The CMO Podcast
Episode: Office Hours: BrandWorth | Maggie Gross (Deloitte)
Description: For Maggie Gross, BrandWorth started out as a question: How does a brand prove their value to a skeptical CEO or CFO who sees branding as a cost-driver?Maggie leads Brand practice at Deloitte. She has led strategy for brands like Dos Equis, Samsung, Keurig/Green Mountain, Lysol, and the Special Olympics. Her work with American Express on Small Business Saturday reframed the idea into the Shop Small movement – leading it to become a nationally-recognized holiday by Congress. Her work and ideas have been featured in the New York Times, Harvard Business Review, The Wall Street Journal, an...