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Podcast: Let's Talk Loyalty
Episode: #303: Loyalty Insights from South Africa - 2022 Truth & Brandmapp Loyalty Whitepaper
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Today’s episode features one of our favourite ongoing loyalty research studies – the South African Loyalty Whitepaper from Truth and Brandmap.Amanda Cromhout joins me to share the fascinating insights from this latest release, which is now the 7th edition of the whitepaper.The 2022 edition represents loyalty insights from over 33,000 South African consumers and includes a new focus on the mass market in South Africa, with additional research cond...