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Podcast: Office Talk Australia, Marketing for Architecture
Episode: NHO
Description: Neil Hugh Kenna and Lillian Lim are the Directors of NHO, a brand strategy and marketing agency who specialise in design and the built environment. Some of the clients NHO manages include Milieu, Fieldwork, Mim Design, Daniel Boddam Studio, The National Gallery of Victoria and Melbourne Design Week.In this episode, Neil, Lillian and I discussed:A high-level introduction to brand strategy, from the benefits of investing the time to explore what your brand is about, to the types of questions NHO ask their clients to help them unearth unique insights.Why it’s essential to fi...