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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 829 – The 5 Keys To Successful B2b Marketing
Description: Consumers are fickle. How do I know? I am one.
Consumers change loyalties in an instant, while B2b customers are more complex. Switching brands or companies is easy for B2c. Not so much for B2b.
One of the Baconisms I post every month is, "When you contact a prospect... you are a salesperson. When a prospect contacts you... you are the expert!" All too often, a business sales team will focus on finding more leads. Sometimes they focus on nurturing prospects.
I think the main point is you are dealing with people. All people are consumers so...