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Podcast: Keep Optimising
Episode: Customer Experience: Generate eCommerce Growth by improving your website copy
Description: Alice Brown is chief fish tickler at Alice Writes Copy – yes she’s a copywriter specialising in balancing the rational with the emotional to fix the holes in your customer journey. AND a nominee for this year’s Entrepreneur of the Year in the Women’s Awards.We're discussing how to massively improve the customer experience on your website by getting the copy right. Starting with HOW to work out what you should be saying, and moving into where to make the tweaks for the maximum impact.Episode sponsored by Klaviyo****Get all...