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Podcast: Foodpreneur with Chelsea Ford
Episode: #41 The 6-3-1 Formula to Grab Consumer Attention & Get Into More Baskets
Description: Send us Fan MailWhile the financial aspect of branding is considered somewhat 'unsexy', majority of packaged food and drink businesses that fail in the first year, do so because of a lack of financial planning and understanding; making it pivotal to your brand’s success and longevity.In this episode, I chat with Brand and FMCG expert King Eddie Stableford. With almost half a century's experience in the industry, Eddie has a wealth of knowledge (pun intended!) and explains how planning and understanding the financial side of your business can be key to your su...