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Podcast: Let's Talk Loyalty
Episode: #302: BLAND Loyalty - Bridging the Gap between Brand and Loyalty Marketing
Description: Today's fascinating discussion focuses on a new industry term coined by our guest – a relative newcomer to loyalty marketing, with a fresh perspective on our industry.Christopher Ross, President of the EMEA Region for the Collinson Group, has spent over 30 years of his career at boardroom tables, helping clients leverage both the art and science of creativity to build brand value. So he was truly disappointed when he noticed how many loyalty programmes seem disconnected from those conversations and ambitions. Chris believes that consumers are underwhelmed, and loyalty marketers perhaps equally overwhelmed, because of a cl...