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Podcast: Priority Pursuit
Episode: 079. How Selling with Purpose & Building Relationships Will Win Over Lifelong Clients with Jen Szpigiel
Description: Did you know it’s at least five times more expensive to acquire new customers than to sell to current ones? While marketing to and booking new clients is often necessary, our primary goal as creative entrepreneurs should arguably be delivering value to our existing customers. In other words, we need to focus less on chasing after the next big sale and more on serving clients from the heart so we can give them an incredible experience—and encourage them to keep working with us. So, how can you build loyalty with your existing customers and stay top of mind w...