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Podcast: Our Two Cents Podcast
Episode: 165 - La Rosa, A Fruitfully Frozen Treat of a Family Business
Description: La Rosa has been a family business and a Bakersfield favorite since 1980 and is now in its second generation of owners. Norma Diaz took over the family business in 2004 and has watched it gain even more happy customers. Meanwhile, Norma has also made a strong commitment to the company's community involvement, including La Rosa's sponsorship of a blood drive at Houchin Blood Bank. The "Beat the Heat Blood Drive" gave a free La Rosa bar to anyone who donated blood. The effort was designed to increase the number of Hispanic donors, many of whom carry a rare antigen in...