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Podcast: Into the Metaverse
Episode: S2E32: Marketing in the Metaverse with Candice Beck - Director of Social, Influencer and Web3 at Chipotle
Description: As Director of Social and Influencer at Chipotle, Candice Beck drives the brand's strategic, rapidly growing social media marketing program. Candice strategizes first-to-market social and digital programs that drive brand buzz and amplify awareness for Chipotle's global campaigns. Candice is responsible for leading award-winning activations, partnering with cross-functional leaders to maintain Chipotle's relevance with fans of all ages. In addition to her focus on social media content, Candice oversees the brand's metaverse strategy, collaborations, and influencer program. Driven by cultural insights, obsessed with the customer journey, and immersed in digital media, Candice is constantly tracking what's new and trending...