Want to create an interactive transcript for this episode?
Podcast: Today In History with The Retrospectors
Episode: How Star Wars Changed Movie Trailers
Description: The official trailer for ‘The Phantom Menace’ was uploaded to the Star Wars website on 18th November, 1998 - a reaction to the franchise’s rabid fans leaking their own camcorder footage to the web. It was the first time that an online preview of a movie trailer became a significant event in its own right.The trailer had been released into North American cinemas the day before, ahead of select screenings of ‘Meet Joe Black’, ‘The Heist’ and ‘The Waterboy’. Variety reported a lunch-time showing in L.A. for which as many as two-thirds of the audience attending...