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Podcast: The One Big Tip Podcast with Jeff Mendelson
Episode: E285 - Stop viewing your podcast as transactional & start monetizing your brand | with Jason Cercone
Description: Jason Cercone is the Founder of Cercone Consulting, a consulting group that helps others realize the value of podcasting as a tool for growing their business. According to Jason, podcasts are the best way to establish authority in your field and build relationships. Considered the best lead generation tool today, podcasts create the opportunity to build relationships with people you would otherwise never have the opportunity to speak with. Jason’s One Big Tip is that podcast hosts and guests should look at podcasts as a means to grow their business by rooting it in value for their listeners. Th...